Where magic hides between the pages…
The Reading Elf was born from a simple, tender moment—
a mother searching for magic for her little boy.
When my son was very small, we spent countless afternoons wandering through bookshops. He was curious, bright-eyed, always dreaming, and I wanted him to grow up surrounded by stories. We loved exploring every place we visited, but my son always imagined something a little more magical—somewhere he could curl up under a glowing mushroom lamp, or open a book and feel the world shimmer around him.
We began dreaming of a space that didn’t just offer books, but celebrated childhood.
A place where children could giggle, explore, wander, pick up a book, sit on the floor, get lost between pages, and simply be themselves.
And one day, as I watched my son searching for his next adventure with that mix of excitement and longing, the dream whispered itself clearly:
“If the bookstore we imagine doesn’t exist yet, then let’s build it.”
And so, our journey begins...


